How to market boring products?

Here is another example of how to market a boring product through using a cool product (iPad). Emma.

This week, I watched a seminar by Wharton Professor Jonah Berger, who wrote the book Contagious:Why Things Catch On?. He had  the following example of marketing a blender, Will it Blend? , which also promotes a dull product, via using a cool product (iPhone).

Innovation in Education is spreading to Brazil

I have read before about schools such as Harvard and MIT opening free online course platforms for students in Brazil. It’s clear that traditional American universities are looking for new “clients” and opportunities, and Brazil with its 200 million population and fast-growing middle class eager for more, is a great target.

Lets face it though, that online education is great, but it cannot yet substitute real quality classroom education. Brazil has a huge  gap in education, which will not be filled in anytime soon. I was happy to read this week that Columbia University is launching a new research center down here in Rio. I hope that they are actually able to set this up at a reasonable time frame.

Very key from this article, is that the research will focus on urban sustainability, education, and the competitiveness of the Brazilian economy. Which, aside from security issues, are the most commonly discussed topics here in terms of serious problems which are closely interlinked and whose solutions are way behind schedule.

My thinking is that Brazilian policy makers could perhaps benefit from the American pragmatism in terms of finding solutions for problems and getting ideas out of the paper.

Starbucks does Brazil

I love Starbuck’s marketing initiatives. Saw this basket today.
Brigadeiro is one of the favorite Brazilian desserts so not only they have it in various configurations but also they combined it with an Easter promotion.

Impossible Architectures in Rio

New museum opened in Botafogo @ Casa Daros.

Ilha Paquetá – what happens when sea pollution meets island serenity?

A 4 reais, 75 mins boat ride from Praca IV brought me to Ilha Paquetá, just off the coast of Rio de Janeiro.

The island was cute and peaceful and could have been just perfect if not for the heavily polluted water of the Guanabara Bay. Oil tankers can be seen everywhere on the way. This was quite a shame.