The Glamorous Life of an Entrepreneur part 5 – What to do when shit hits the fan?

Feeling like the bride abandoned on her wedding day, I was mopping around the whole evening until the Lara Croft part in me took over. It was time to develop and action Plan B.


Step 1: Get emotional support
Losing a partner is just like a breakup, the good part is that you can share it not only with your girl friends but also with your guy friends. I vented out to a few close ones, and got the immediate reinforcement that I must go on because (a) I can do it and (b) the idea is really good. I figured my friends are pretty smart so I must listen to them.

Step 2: Don’t burn bridges
I wrote a nice note to my partner who is also a close friend, thanking her for her contribution and leaving the door open for her to come back. Both sides, I am certain, felt better afterwards.

Step 3: Look for alternatives
Shortly after the BB (=Big Breakup), I remembered the lesson from dating life: the best way to get over a guy is definitely not self-pity, but rather meeting another one. With this in mind, I got back to work:

  • I skyped with a girl from a local start-up advertising agency that targets women customers. She said she could help with content development (the role my which partner was heavier on). I told her my story, sharing that now that I’m without a partner, payment would be difficult. I offered her partnership opportunities as our target audience was similar and she could leverage the project to access large retail clients.
  • I e-mailed 2 tech+fashion sites in USA to explore for potential technology sharing options
  • I wrote to my grad school to see if any motivated bright kid would be interested in doing a summer internship
  • I talked to a technology guru asking him to send anyone who might be interested in partnering my way
  • I spoke to a NY-based digital advertising agency, specialized in luxury, whose products might be useful in Brazil. Looking to help them while building my retail network here.

These are just some seeds I planted. Let’s see what tropical flowers I will be able to cultivate. More on this in part 6.

3 thoughts on “The Glamorous Life of an Entrepreneur part 5 – What to do when shit hits the fan?

  1. You are an entrepreneur! Sorry to hear about the “breakup” but sounds like you are bouncing back well. Can’t believe it has been 2 years – miss you!!


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