Whenever you ask Brazilians outside of and even inside São Paulo about their impressions of the city, the two most common reactions you would probably hear are: “big” and “traffic” (and to diversify, “shopping malls” may come up). My conclusion so far is that “traffic” to Paulista is the equivalent of “weather” to a New Yorker – the most common subject of small talk.
The São Paulo I’ve come to know has much more to offer: great food options, great nightlife, art and fashion. Despite it’s highly urban landscape, it is full of green leafy trees and Ibirapuera park is always a great pleasure. Of course, it isn’t NYC (but what is?) but it offers enough fun for everyone.
This time, my strolls around São Paulo took me to fashion-start-up Moema district, Vila Madalena with its wonderful graffiti art, Casa 92 bar modeled after a house with alternative rooms, the park and chic Oscar Freire street with its flagship stores of both Brazilian and foreign brands.
And the added bonus: everything was decorated with the World Cup theme.
Havaianas Flagship Store