The less known side of São Paulo

Whenever you ask Brazilians outside of and even inside São Paulo about their impressions of the city, the two most common reactions you would probably hear are: “big” and “traffic” (and to diversify, “shopping malls” may come up). My conclusion so far is that “traffic” to Paulista is the equivalent of “weather” to a New Yorker – the most common subject of small talk.

The São Paulo I’ve come to know has much more to offer: great food options, great nightlife, art and fashion. Despite it’s highly urban landscape, it is full of green leafy trees and Ibirapuera park is always a great pleasure. Of course, it isn’t NYC (but what is?) but it offers enough fun for everyone.

This time, my strolls around São Paulo took me to fashion-start-up Moema district, Vila Madalena with its wonderful graffiti art, Casa 92 bar modeled after a house with alternative rooms, the park and chic Oscar Freire street with its flagship stores of both Brazilian and foreign brands.

And the added bonus: everything was decorated with the World Cup theme.

Street art at Vila Madalena
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Oscar Freire

Melissa shoe store front
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Havaianas Flagship Store

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World Cup Havaianas
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The Lego store
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Moema
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Ibirapuera
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Casa 92
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