So we have had blog posts, photos, hand-written signs, dances, videos, graphic designs and other ways through we my dear Brazilians have expressed themselves so far against their government.
One thing I have noticed from the beginning was that this revolution has been missing a very important social glue – music! And I have been telling this to everyone ever since I went to the protests last week.
Perhaps I am influenced by Coca-Cola’s Wavin’ Flag campaign, but I do believe that people actually bond and get inspired across social classes and nationalities through music.
So until now, I have been humming Wavin’ Flag to myself until I saw a post about Tom Zé, who just launched his new song Povo Novo (“new people” more or less) about the protests. I am not sure this one is the winner of the contest, but I guess it’s a start!
I think I am either becoming a prophet, or all of us just spent way too much time of our lives watching American marketing campaigns.
In Brazil, one learns to observe how quickly people get excited and how quickly they also forget and move on to the next thing. Last week we were all preparing for a revolution and this week, it seems that everyone has internalized the issues and is moving on.
Another interesting point is that while the first waves were mostly upper middle class/students/young professionals driven, now it’s cascading down to class C/D/E.
Today, my company released some of the people early because there were protests in Rocinha, Rio’s largest favela, which ended up streching up to Leblon, one of richest neighborhoods. Besides that, people have been camping out and protesting outside the Governer’s house, also situated in Leblon. I think those two things make officials really worried, as they touch their own personal lives and I therefore am wondering what kind of changes could this bring about.
I am really jealous of some of my buddies here who were able to apply their video editing skills in order to make some great videos about the situation in Brazil. Nobody wants to read these days and so video and photography are gaining even higher importance for communicating messages. If only I had such technological abilities.. (or patience).
Josh talking about yesterday’s demonstrations
Ilya telling foreigners how they could change Brazil
I ran into the following video that was made a couple of years ago about the dreams of the Brazilian youth. I think that it’s a very interesting reflection and insight into what is currently happening with the protests in Brazil.
In general, my perception is that the new generation is much more curious and open minded but they lack a lot of base and skills to internalize the world around them and build upon it. The older generation is very conservative and risk-averse, which makes it hard for the young ones to grow their ideas and flourish.